By Suzanne Fields"Texas is big. Everybody knows that. Texans, who boast about their diversity and productivity, are usually big, too. Texas produces more beef and cotton than any other state. Texas has a lot of snakes and flowers, and producers of nearly everything everywhere are determined to make a market in Texas.
When the product bears on what children in the other 49 states learn at school, what Texas produces becomes our business. Textbook publishers long ago learned that publishing textbooks for Texas was an opportunity to hit a gusher, like Jett Rink's gusher of oil in the movie "Giant." With more than 4.7 million students and a school board that adopts textbooks for the whole state, Texas attracts publishers from all over to make pilgrimages to Texas to get drafts of their books approved according to Texas standards. It follows that this one-size-fits-all cuts the cost of textbooks for schools in the rest of the nation."
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