"According to a study released in November by the journal “Psychology of Aesthetics, Creativity, and the Arts,” movies with sexual content perform worse at the box office than films with little or none of that type of content. Analyzing 914 films released between 2001 and 2005 researchers discovered that explicit sex and nudity actually hurt a film’s performance - on average, gross sales were 31% less. As the article abstract indicates: “Although it is commonly assumed that “sex sells” in mainstream cinema, recent research indicates a far more ambiguous relation between strong sexual content and financial performance."
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