But don't forget the msm and what they omit

Heh. Keep this in mind as you watch the political ads this silly season.

See how many of them (from both sides) follow this recipe:

1. Simplify: Reduce all to a confrontation between Good and Evil.

2. Smear the opposition.

3. Manipulate the central values of the target audience to one's own purpose.

4. Use star performers to present one's views as the right thinking.

5. Repeat - endlessly repeat - the same message in different variations.

Mind you, as Don Marquis noted, "An idea isn't responsible for the people who believe in it." but it's instructive nonetheless. So, go off snipe-hunting and figure out who gets credit for that recipe.

Via: Argghhh!!!