"In the battle of ideas, progressives, with the aid of their academic and media allies, have defined many of the terms and words that will be used. They are able to "impose their will" by defining the terms of the debate. That forces conservatives into an untenable position from which they usually cannot win, because they have given the verbal "high ground" to the progressives by using their terminology. A progressive will always think that his position is superior by definition (literally), and he will be right.
With that tactic in mind, you should not let an opponent define the very words used in the political contest, because the words used in the battle of ideas are analogous to the strategic high ground. He who has the high ground has the advantage. Take the word "progressive," for example. The very word is positive. Who can possibly be against progress, and how can stagnation or regression be better than progress? While many of us know that Progressivism has led to some of the most brutal, violent, oppressive regimes in the modern world, those who apply the term to themselves obviously do not see it in a negative way. Conservatives who still use that term in what they think is a derisive, negative, or insulting manner will watch their statist/progressive opponents laugh at them as they fall into the progressives' trap."
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